Testimonals
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Calm the chaos, Grow the brand.
“Strategy helps you make the chaos productive by informing how to best leverage the tools of today.”
– Fortune 500 CMO / Chief Strategy Officer (long-term client)
“Leonora is a pioneering brand marketer who has successfully adapted and applied the latest digital trends. Not only does Leonora understand the latest digital innovations, she brings a distinctive perspective on how they should be applied to brand-building. She is one-of-a-kind when it comes to marketing and strategy expertise.”
– Michael Stich, CEO, Rockfish Interactive
Importance of strategy in action-based environment
“The action-biased culture doesn’t allow leaders to spend sufficient time on strategic thinking. I haven’t forgotten how important strategy is, but I don’t have enough time or partners to do it with quality. LPA makes a real difference in this regard.”
– VP B2B Health Care Logistics, Solutions & Supplies
“Leonora is one of the best[brand builders] in the world…”
– Jim Stengel, President / CEO, The Jim Stengel Co
The LPA Difference
A-Players
“Leonora is one of the best [brand builders] in the world. Her expertise in both marketing strategy and building organizational effectiveness earned her the respect of the industry and produce great results for her clients.”
– Jim Stengel, President / CEO, The Jim Stengel Co.
No Layers
“With a lot of consulting firms, we get Junior people learning on our dime. With LPA, we only work with top notch, highly experienced folks.”
– CPG CMO
Breadth of Experience
Sharing-economy start-up: “I want to personally thank you for being awesome, thoughtful and impactful in today’s meeting with Urban Sitter. They were blown away by all your work and value add.”
– Urban Sitter, Board Member
Silicon Valley Medical Device Co.: “Both the journey and the outcome were exceptional. I learned a tremendous amount from your insights.”
– Director, Medical Devices
Large Apparel Company: “LPA brings great value in every conversation, combining P&G with insights from many other brands.”
– Insights Lead, Apparel
P/E Principal on Company Transaction:“LPA led/facilitated a major Brand revitalization with a portfolio company that resulted in positive impacts across the board, from consumers and retail partners to a favorable transaction.”
– Private Equity Partner
Consumer Electronics:“Thank you for your help on the [global brand strategy]. Our new strategy is being very well received.”
– Global CMO, Electronics
Leading Weather Reporting Service.“We nailed it / [Brand Strategy for largest Brand]. Our CEO thinks it’s great. Thinks our purpose is perfect.”
– SVP Consumer and Brand Marketing
“Leonora was one of 3 outstanding marketing experts who led the creation of P&G’s Brand Building Framework, which enhances critical brand-building capacity”
– Playing To Win (2012 Harvard Business Press)
Practitioners
“LPA has first-hand experience running businesses so they translate insights into action – no ivory tower.”
– GM, CPG
“Leonora’s expertise, pragmatic yet creative approach and hands on style make her an outstanding choice. I would highly recommend Leonora.”
– President Fortune 200 Food Company
Ask Right Questions
“Leonora is a gifted marketer who has a knack for asking – and finding the answers to – just the right questions. She brings great wisdom, insight and a collaborative spirit to any project.”
– Kevin Keller, Professor of Marketing , Tuck School, Dartmouth
“LPA is provocative, challenges us, and asks tough questions. They’re not order takers.”
– Vice President, Health Care
Fast & Agile
“LPA was able to jump in quickly, listen to our needs, adapt approach, and help us get across the line. We don’t find many partners who are as adaptable.”
– Sr. Director, Consumer Insights, CPG
No Waste
“I meet a lot of marketing firms who waste my time. With LPA, there was zero waste in the process.”
– CEO Beauty Appliance Co
“LPA’s work is always practical. They don’t spend any time doing stupid PPT’s and internal sell jobs.”