{"id":1933,"date":"2013-05-14T13:11:00","date_gmt":"2013-05-14T13:11:00","guid":{"rendered":"http:\/\/www.leonorapolonsky.com\/food-for-thought\/on-empathy-why-should-you-care"},"modified":"2013-05-14T13:11:00","modified_gmt":"2013-05-14T13:11:00","slug":"on-empathy-why-should-you-care","status":"publish","type":"post","link":"https:\/\/csmhosted.com\/lpa_archive\/?p=1933","title":{"rendered":"On Empathy: Why Should You Care?"},"content":{"rendered":"<p><strong><em>Article contributed by Cindy Tripp, Design Thinking Specialist, Leonora Polonsky &amp; Associates LLC<\/em><\/strong><\/p>\n<p>I love Tire Discounters.&nbsp; How can that be?&nbsp;<\/p>\n<p>It&rsquo;s simple &#8212; Tire Discounters has empathy for me:<\/p>\n<ul>\n<li>They greet me with respect and have a comfortable waiting room. Often they provide immediate service, even without an appointment.<\/li>\n<li>They know that I only want the best tires and don&rsquo;t try to sell me off-brands; they do help me time my purchase to get best deals. <\/li>\n<li>There is very little turnover so they know me despite the long purchase cycle. <\/li>\n<li>They go above and beyond, like staying late to fix my tire on a cold, rainy evening. <\/li>\n<li>Even the weekly humor on their signs makes me smile.<\/li>\n<\/ul>\n<p style=\"text-align: center;\">\n<img decoding=\"async\" alt=\"\" src=\"\/lpa_archive\/blog_images\/TireDiscounters.png\" style=\"width: 300px; height: 230px;\" \/><\/p>\n<p>\n<\/p>\n<p>Like other Brands that show consumer empathy, Tire Discounters is rapidly growing.\n<\/p>\n<p>Building empathy requires leaving a business executives&rsquo; comfort zone and stepping into<br \/>\nthe lives of the people they serve. Simple tips for building empathy:<\/p>\n<table border=\"0\" cellspacing=\"2\" cellpadding=\"4\">\n<tbody>\n<tr bgcolor=\"#e8e8e8\">\n<td valign=\"top\" style=\"width: 50%;\">\n<h4>Path to Empathy <\/h4>\n<\/td>\n<td valign=\"top\" style=\"width: 50%;\">\n<h4>Your Stance<\/h4>\n<\/td>\n<\/tr>\n<tr bgcolor=\"#e8e8e8\">\n<td>\n<p>Reframe your   view from research mode (&ldquo;target&rdquo;) to human mode (person) <\/p>\n<\/td>\n<td>\n<p>Watch your   language.&nbsp; If you focus on <em>targets<\/em>, you will spend energy aiming   arrows at them.<\/p>\n<\/td>\n<\/tr>\n<tr bgcolor=\"#e8e8e8\">\n<td>\n<p>Focus on a   few people &amp; really get to know them; be open to listening to &ldquo;extremes&rdquo;   of your potential user base<\/p>\n<\/td>\n<td>\n<p>Enter into   her life versus expecting her to enter your brand&rsquo;s world<\/p>\n<\/td>\n<\/tr>\n<tr bgcolor=\"#e8e8e8\">\n<td>\n<p>Understand   her hopes and dreams in the broader context of her life<\/p>\n<\/td>\n<td>\n<p>Be curious,   without judging<\/p>\n<\/td>\n<\/tr>\n<tr bgcolor=\"#e8e8e8\">\n<td>\n<p>Imagine her   story and what looks like help to her<\/p>\n<\/td>\n<td>\n<p>For now,   don&rsquo;t consider feasibility issues<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\n<\/p>\n<p>Each time we move out of research mode into human mode, we build empathy for our consumers and something magical happens. It&rsquo;s not easy, but it is a great way to achieve business goals and personal fulfillment by making a difference in consumers lives.  Hey, if a tire store can do it, so can you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Article contributed by Cindy Tripp, Design Thinking Specialist, Leonora Polonsky &amp; Associates LLC I love Tire Discounters.&nbsp; How can that be?&nbsp; It&rsquo;s simple &#8212; Tire Discounters has empathy for me: They greet me with respect and have a comfortable waiting room. Often they provide immediate service, even without an appointment. They know that I only [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1933","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/csmhosted.com\/lpa_archive\/index.php?rest_route=\/wp\/v2\/posts\/1933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/csmhosted.com\/lpa_archive\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/csmhosted.com\/lpa_archive\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/csmhosted.com\/lpa_archive\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/csmhosted.com\/lpa_archive\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1933"}],"version-history":[{"count":0,"href":"https:\/\/csmhosted.com\/lpa_archive\/index.php?rest_route=\/wp\/v2\/posts\/1933\/revisions"}],"wp:attachment":[{"href":"https:\/\/csmhosted.com\/lpa_archive\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/csmhosted.com\/lpa_archive\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/csmhosted.com\/lpa_archive\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}