{"id":2360,"date":"2017-05-09T16:30:32","date_gmt":"2017-05-09T16:30:32","guid":{"rendered":"https:\/\/leonorapolonsky.com\/?page_id=2360"},"modified":"2017-05-09T16:30:32","modified_gmt":"2017-05-09T16:30:32","slug":"fast-agile-content","status":"publish","type":"page","link":"https:\/\/csmhosted.com\/lpa_archive\/?page_id=2360","title":{"rendered":"Fast &#038; Agile Content"},"content":{"rendered":"<h1>\n\t\tFast &#038; Agile<br \/>\n\t<\/h1>\n<p>Every project is unique and has its own text-book timeline. However, at times reality gets in the way and we\u2019ve been known to deliver outstanding work on break-neck timing. Our lean resourcing (1-3 people on a project) and extensive experience enable us to achieve remarkable results in remarkably little time.<\/p>\n<h3>\n\t\t\t Example 1<br \/>\n\t\t<\/h3>\n<p>Global Brand Positioning \u2013 3 weeks from start to finish (Tequila Category)<\/p>\n<h4>\n\t\tChallenge:<br \/>\n\t<\/h4>\n<ul>\n<li>\n\t\t\t\tAn image driven tequila brand facing hyper-competition in its category, needed to find new ways to position itself and differentiate as competing brands had been neutralizing its core equity.\n\t\t\t<\/li>\n<li>\n\t\t\t\tA diverse set of geographies and perspectives had prevented the brand from achieving an aligned, renewed positioning over the course of 6 months of various efforts.\n\t\t\t<\/li>\n<li>\n\t\t\t\tLPA was hired with 3 weeks available to design and facilitate a global brand positioning renewal to inform critical upcoming milestones \u2013 advertising briefing, package design development, and innovation planning.\n\t\t\t<\/li>\n<\/ul>\n<h4>\n\t\tWhat we did:<br \/>\n\t<\/h4>\n<ul>\n<li>\n\t\t\t\tDesigned \/ executed fully customized global, multi-functional workshop that was informed by Brand and competitive landscape assessments and cross-functional\/cross-region sensing\/interviews. LPA played 3 roles: strategic provocateur, objective voice (in controversial conversation), and expert facilitation.\n\t\t\t<\/li>\n<\/ul>\n<h4>\n\t\tResults:<br \/>\n\t<\/h4>\n<ul>\n<li>\n\t\t\t\tA globally aligned, CMO-aligned, ownable brand positioning was put into immediate use for agency briefings (leading to creative that tested +24% vs. category averages), breakthrough package\/bottle design, and focused strategic\/innovation planning.\n\t\t\t<\/li>\n<li>\n\t\t\t\tAlong with the renewed positioning was also a renewed sense of trust between the global team and marketers in the regions, who felt genuinely enrolled in the process.\n\t\t\t<\/li>\n<li>\n\t\t\t\tFrom a business perspective, the Brand positioning renewal was instrumental in the brand achieving +11% Sales Growth in the US over the following year.\n\t\t\t<\/li>\n<\/ul>\n<h3>\n\t\t\t Example 2<br \/>\n\t\t<\/h3>\n<p>Fortune 500 Board-ready Brand Strategy Best Practices (<1 week)  \n<\/p>\n<h4>\n\t\tChallenge:<br \/>\n\t<\/h4>\n<ul>\n<li>\n\t\t\t\tMarketing Leadership had urgent need to share specific Brand Strategy best practices with their Board-of-Directors to address a specific issue \/ request.\n\t\t\t<\/li>\n<\/ul>\n<h4>\n\t\tWhat we did:<br \/>\n\t<\/h4>\n<ul>\n<li>\n\t\t\t\tWe combined our extensive experience \/ expertise in the Brand Strategy areas of interest AND our deep knowledge of the company, and collaborated with client to deliver Board-ready materials in < 1 week. \n\t\t\t<\/li>\n<\/ul>\n<h4>\n\t\tResults:<br \/>\n\t<\/h4>\n<ul>\n<li>\n\t\t\t\tPositive top management and Board response, leading to immediate pilot of the proposed approach on a billion-dollar Brand.\n\t\t\t<\/li>\n<li>\n\t\t\t\tPilot completed with positive outcomes, especially in building clarity and alignment around innovation program.\n\t\t\t<\/li>\n<\/ul>\n<p>\t\t\t<a href=\"\/lpa_archive\/lpa-difference\/pragmatic\/\" target=\"_self\" role=\"button\"><br \/>\n\t\t\t\t\t\tPragmatic<br \/>\n\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fast &#038; Agile Every project is unique and has its own text-book timeline. However, at times reality gets in the way and we\u2019ve been known to deliver outstanding work on break-neck timing. Our lean resourcing (1-3 people on a project) and extensive experience enable us to achieve remarkable results in remarkably little time. Example 1 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":2221,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2360","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/csmhosted.com\/lpa_archive\/index.php?rest_route=\/wp\/v2\/pages\/2360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/csmhosted.com\/lpa_archive\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/csmhosted.com\/lpa_archive\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/csmhosted.com\/lpa_archive\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/csmhosted.com\/lpa_archive\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2360"}],"version-history":[{"count":0,"href":"https:\/\/csmhosted.com\/lpa_archive\/index.php?rest_route=\/wp\/v2\/pages\/2360\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/csmhosted.com\/lpa_archive\/index.php?rest_route=\/wp\/v2\/pages\/2221"}],"wp:attachment":[{"href":"https:\/\/csmhosted.com\/lpa_archive\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}