{"id":22,"date":"2017-04-07T19:53:28","date_gmt":"2017-04-07T19:53:28","guid":{"rendered":"http:\/\/184.154.88.178\/~leonora7\/?page_id=5"},"modified":"2017-04-07T19:53:28","modified_gmt":"2017-04-07T19:53:28","slug":"leonora-polonsky-associates","status":"publish","type":"page","link":"https:\/\/csmhosted.com\/lpa_archive\/?page_id=22","title":{"rendered":"Leonora Polonsky &#038; Associates"},"content":{"rendered":"\n\t<p>We\u2019ve created the<br><strong>Modern Brand Strategy Playbook + Activation Accelerator<\/strong><br>to reduce time between strategy work<br>and in-market activation\/business growth.<\/p>\n\t\t<h2>\n\t\t\tWHAT WE BELIEVE\n\t\t<\/h2>\n\t\t\t<ul> \t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>Is Brand Strategy Dead?<\/h3>\n\t\t\t\t\t\t\t\t<p>We think not. Against a backdrop of disruption, marketplace turmoil, and ridiculously crowded marketplaces, Brand Strategy is more important than ever. <\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li> \t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>The Paradox<\/h3>\n\t\t\t\t\t\t\t\t<p>Marketers are paying less and less attention to Brand Strategy at a time when it matters more and more. Why the disconnect? Brand Strategy is too often an amorphous, slow exercise focused only on the long-term. It must evolve to drive action and results. <\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li> \t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>The Solution<\/h3>\n\t\t\t\t\t\t\t\t<p>LPA has created the<b> Modern Brand Strategy Playbook + Activation Accelerator.<\/b> We combine strategic rigor with action bias to deliver remarkable results in remarkably little time. <\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li> \t\t<\/ul>\n\t\t<h2>\n\t\t\tAbout LPA\n\t\t\t\t\t\t\tA Players, No Layers\n\t\t<\/h2>\n\t\t<p>We\u2019re a whole brained and whole-hearted partner. We don\u2019t just care about Brands. We care about you. We\u2019re obsessed with making our clients shine. <strong>That\u2019s why 90% have us back<\/strong>. <strong><a href=\"\/lpa_archive\/team\/\">Meet our A-Players<\/a><\/strong><\/p>\t\n\t\t<h2>\n\t\t\tABOUT LPA\n\t\t\t\t\t\t\tA-Players, No Layers\n\t\t<\/h2>\n\t\t<p>We\u2019re a whole brained and whole-hearted partner. We don\u2019t just care about Brands. We care about you. We\u2019re obsessed with making our clients shine. <strong>That\u2019s why 90% have us back<\/strong>. <a href=\"\/lpa_archive\/team\/\"><strong>Meet our A-Players<\/strong><\/a><\/p>\t\n<h4>\n\t\tWe\u2019re true experts in Brand Strategy \u2013 doing and teaching. Our track record speaks for itself:\n\t<\/h4>\n\t\t\t<ul> \t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3><\/h3>\n\t\t\t\t\t\t\t\t<p>Growth on 50+ brands and counting<\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li> \t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3><\/h3>\n\t\t\t\t\t\t\t\t<p>Direct impact on P\/E transactions <\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li> \t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3><\/h3>\n\t\t\t\t\t\t\t\t<p>Fast &amp; Agile \u2013 Strategy + Activation Plan in as little as 30 days<\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li> \t\t<\/ul>\n<h3>\n\t\tThe LPA Difference\n\t<\/h3>\n\t\t\t\t\t<h4><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            <p><a href=\"https:\/\/leonorapolonsky.com\/lpa-difference\/fast-agile\/\" target=\"_self\" rel=\"noopener noreferrer\">Fast &#038; Agile<\/a><\/p>\n\t\t\t\t\t<h4><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            <p><a href=\"https:\/\/leonorapolonsky.com\/lpa-difference\/uber-experienced\/\" target=\"_self\" rel=\"noopener noreferrer\">Uber Experienced<\/a><\/p>\n\t\t\t\t\t<h4><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            <p><a href=\"https:\/\/leonorapolonsky.com\/lpa-difference\/pragmatic\/\" target=\"_self\" rel=\"noopener noreferrer\">Pragmatic<\/a><\/p>\n\t\t\t\t\t<h4><\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            <p><a href=\"https:\/\/leonorapolonsky.com\/lpa-difference\/no-waste\/\" target=\"_self\" rel=\"noopener noreferrer\">No Waste<\/a><\/p>\n\t<h2>\u201cWith a lot of consulting firms, we get Junior people learning on our dime. With LPA, we only work with top notch, highly experienced folks.\u201d<\/h2>\n<p>\u2013 Fortune 500 Chief Growth Officer<\/p>\n\t\t\t<a href=\"https:\/\/leonorapolonsky.com\/testimonials\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tAdditional testimonials\n\t\t\t<\/a>\n\t\t<h2>\n\t\t\tCapabilities &#038; Services\n\t\t<\/h2>\n\t\t<p>From a complete reboot of your brand strategy and organizational capability, to simply helping get good work over the finish line \u2013 we offer capabilities and services to bring a winning clarity to the job at hand.<\/p>\t\n\t\t<h3>\n\t\t\tModern brand strategy &#038; activation accelerator\n\t\t<\/h3>\n\t\t\t\t\t\tDisruptive Landscape Understanding\n\t\t\t<ul><li><strong>Disruption Audit &amp; Action Plan<\/strong> \u2013\u00a0Understand forces \/ disruptors who will reshape your industry and strategize around how to play them to your advantage.<\/li><li><strong>Landscape Assessments<\/strong> \u2013\u00a0Answer a set of future-focused and proprietary questions to reveal exactly what we need to know to drive growth. Leverage social listening, Brand Ambassadors, and counter-thinkers.<\/li><\/ul>\t\t\n\t\t\t\t\t\tInsight Discovery &#038; Targeting\n\t\t\t<p><strong>Our Insight Discovery and Targeting work is informed by social listening in combination with faster, lower-cost alternatives to traditional research.<\/strong><\/p><ul><li><strong>Insight Discovery<\/strong> \u2013\u00a0Discover consumer \/ customer insights that create new possibilities to drive growth, often leveraging \u201cJobs-to-be-Done\u201d.<\/li><li><strong>Actionable Segmentation<\/strong> \u2013 Create actionable segmentations that structure the market in ways that enable advantage; make existing segmentations more actionable.<\/li><li><strong>Sweet-Spot Targeting<\/strong>\u00a0\u2013\u00a0Make target choices that balance precision with sufficiency and long-tail penetration requirements; create actionable 360\u00b0 profiles and personas.<\/li><li><strong>Winning with New Generations<\/strong> \u2013\u00a0Reflect cultural, generational shifts and differences in targeting choices (Gen X, Gen Y, Gen Z), while balancing future-focus with needs to serve older cohorts.<\/li><\/ul>\t\t\n\t\t\t\t\t\tAuthentic Brand Positioning\n\t\t\t<ul><li><strong>Competitive Brand Positioning \/ Value Proposition<\/strong>\u00a0\u2013 Position with eye toward achieving resonance, advantage, and cultural relevance in context of disruptive landscape.<\/li><li><strong>Brand Stretch<\/strong>\u00a0\u2013 Understand how far you can stretch a Brand to capitalize on emerging trends and when new Brands are needed.<\/li><\/ul>\t\t\n\t\t\t\t\t\tValue Reframing &#038; Value Sweet Spot\n\t\t\t<ul><li><strong>Value Reframing<\/strong> \u2013 Significantly improve value perception of brands\/offerings (vs. lower priced competitors) by reframing value in customer communications. This is a very fast and low cost way of driving near-term growth on brands\/offerings that face value barriers.<\/li><li><strong>Value Sweet Spot<\/strong>\u00a0\u2013 Optimize Category and\/or Brand portfolio of offerings to hit different \u201cvalue sweet spots\u201d for different consumers\/customers. Success looks like different offerings optimized to meet unique needs of different targets vs. diluting premium priced offerings to allow a lower price.<\/li><\/ul>\t\t\n\t\t\t\t\t\tOmni-channel Brand Architecture\n\t\t\t<ul><li><strong>Omni-Channel Brand Architecture<\/strong>\u00a0\u2013 Create organizing systems that improve shop-ability, enhance satisfaction, and reveal new growth vectors; impacts sales, design, communications, and innovation.<\/li><\/ul>\t\t\n\t\t\t\t\t\tTransformational Innovation \/ Adjacencies\n\t\t\t<ul><li><strong>Brand Stretch<\/strong>\u00a0\u2013 Understand how far you can stretch a Brand to capitalize on emerging trends and when new Brands are needed<\/li><li><strong>New Growth Vectors<\/strong>\u00a0\u2013 Identify, assess, and shape new growth opportunities inclusive of both product\/service and commercial innovation<\/li><li><strong>Transferable Points-of-Difference<\/strong>\u00a0\u2013 Create right transferable points-of-difference to drive equity-building growth via adjacencies<\/li><\/ul>\t\t\n\t\t\t\t\t\tActivation Accelerator\n\t\t\t<ul><li><strong>Table-Top Discovery<\/strong>\u00a0\u2013 Compare current activation program \u2013\u00a0at each step of journey \u2013 to new strategic choices. Identify key gaps\/opportunities (start, stop, continue).<\/li><li><strong>Levers Brainstorm<\/strong>\u00a0\u2013 Brainstorm top opportunities across each activation lever (e.g., in QSR \u2013\u00a0menu itself, menu board, in-store experience, social media, PR, partnerships, packaging).<\/li><li><strong>90-Day Activation Plan<\/strong>\u00a0\u2013 Develop specific 90-day plan toward activation of brand strategy \u2013\u00a0drawing on other activation focused work (above).<\/li><li><strong>Inside-Out Brand Clinics<\/strong>\u00a0\u2013 Build internal (and external partner) understanding and commitment to your positioning choices, a key enabler to external success.<\/li><li><strong>Agency Briefings that Invigorate Creatives<\/strong>\u00a0\u2013 Create right combination of documents and experiences to build both understanding and enthusiasm necessary for breakthrough creative work. Our bias is for an integrated briefing approach for both omni-channel big ideas and media programs.<\/li><\/ul>\t\t\n\t\t<h3>\n\t\t\tBrand Building Capability\u00a0\n\t\t<\/h3>\n\t\t\t\t\t\tNext Gen Brand-building Frameworks\n\t\t\t<p><strong>Agile Next Gen Brand Building Frameworks<\/strong>\u00a0\u2013 Create custom frameworks that reflect the chaotic landscape and embed best-practices across organizations; include common concepts and language to drive clarity and productivity<\/p>\t\t\n\t\t\t\t\t\tSticky Training that Fuels Results\n\t\t\t<ul>\n<li><strong>Sustainable Best Practice Adoption<\/strong>\u00a0\u2013 Develop a set of integrated tools to train marketers in a way that drives sustainable adoption of new practices<\/li>\n<li><strong>Accelerator Workshops<\/strong>\u00a0\u2013 Step-change capability of your Marketing organization via customized, expert-facilitated workshops to address your most pressing business needs<\/li>\n<li><strong>CMO \u201cMarketing Hour\u201d<\/strong>\u00a0\u2013 Create forums where CMOs and Senior Marketing leaders can communicate priorities across organization, inspire with internal &amp; external stories, and build morale \/ community<\/li>\n<\/ul>\n\t<h2>\u201cI meet a lot of marketing firms who waste my time. With LPA, there was zero waste in the process.\u201d<\/h2>\n<p>\u2013 CEO Beauty Appliance Co<\/p>\n\t\t<h2>\n\t\t\t\u2248 90% of the clients we\u2019ve served have us back.\n\t\t\t\t\t\t\tClients we\u2019ve\u00a0served\n\t\t<\/h2>\n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2019\/09\/ge_logo.png\" alt=\"GE Appliances\" data-no-lazy=\"1\" \/>\n                            \n                                GE Appliances                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2019\/09\/hertz-logo-new.png\" alt=\"Hertz\" data-no-lazy=\"1\" \/>\n                            \n                                Hertz                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2017\/04\/johnson-johnson-e1493149479788.png\" alt=\"Johnson &#038; Johnson\" data-no-lazy=\"1\" \/>\n                            \n                                Johnson &#038; Johnson                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2017\/04\/pg-logo-e1493149884608.png\" alt=\"P&#038;G\" data-no-lazy=\"1\" \/>\n                            \n                                P&#038;G                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2019\/03\/liftmaster-logo.jpg\" alt=\"LiftMaster\" data-no-lazy=\"1\" \/>\n                            \n                                LiftMaster                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2017\/04\/hershey-e1493149526417.png\" alt=\"Hershey\" data-no-lazy=\"1\" \/>\n                            \n                                Hershey                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2019\/04\/arbys-logo.png\" alt=\"Arby's\" data-no-lazy=\"1\" \/>\n                            \n                                Arby&#8217;s                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2019\/06\/auntieannes-logo.jpg\" alt=\"Auntie Anne\u2019s\" data-no-lazy=\"1\" \/>\n                            \n                                Auntie Anne\u2019s                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2019\/06\/brown-forman-logo.png\" alt=\"Brown-Forman\" data-no-lazy=\"1\" \/>\n                            \n                                Brown-Forman                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2017\/04\/humana-e1493149831627.png\" alt=\"Humana\" data-no-lazy=\"1\" \/>\n                            \n                                Humana                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2017\/04\/dish-logo-e1493149857182.png\" alt=\"dish\" data-no-lazy=\"1\" \/>\n                            \n                                dish                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2017\/04\/invisaling-e1493149457356.png\" alt=\"Invisalign\" data-no-lazy=\"1\" \/>\n                            \n                                Invisalign                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2017\/04\/northface-e1493149320139-200x200.png\" alt=\"Northface\" data-no-lazy=\"1\" \/>\n                            \n                                Northface                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2019\/03\/chamberlain-logo.jpg\" alt=\"Chamberlain\" data-no-lazy=\"1\" \/>\n                            \n                                Chamberlain                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2017\/04\/michelin-e1493149362741.png\" alt=\"Michilin\" data-no-lazy=\"1\" \/>\n                            \n                                Michilin                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2017\/04\/cambells-e1493149589504.png\" alt=\"Campbells\" data-no-lazy=\"1\" \/>\n                            \n                                Campbells                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2017\/04\/cardinal-health-1.png\" alt=\"Cardinal Health\" data-no-lazy=\"1\" \/>\n                            \n                                Cardinal Health                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2017\/04\/catalina-e1493149497418.png\" alt=\"Catalina\" data-no-lazy=\"1\" \/>\n                            \n                                Catalina                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2017\/04\/urbansitter-e1493149637386.png\" alt=\"Urbansitter\" data-no-lazy=\"1\" \/>\n                            \n                                Urbansitter                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2017\/04\/kellogs-e1493149745829.png\" alt=\"Kelloggs\" data-no-lazy=\"1\" \/>\n                            \n                                Kelloggs                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2017\/04\/waterpik-e1493149390243.png\" alt=\"Waterpik\" data-no-lazy=\"1\" \/>\n                            \n                                Waterpik                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2017\/04\/yogi-e1493149665729.png\" alt=\"Yogi\" data-no-lazy=\"1\" \/>\n                            \n                                Yogi                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2017\/04\/nationwide-e1493149727372.png\" alt=\"Nationwide\" data-no-lazy=\"1\" \/>\n                            \n                                Nationwide                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2017\/04\/southern-comfort-e1493149612734.png\" alt=\"Southern Comfort\" data-no-lazy=\"1\" \/>\n                            \n                                Southern Comfort                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2017\/04\/newell-rubbermaid-e1493149708877.png\" alt=\"Newell Rubbermaid\" data-no-lazy=\"1\" \/>\n                            \n                                Newell Rubbermaid                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2017\/04\/mckinney-e1493149765522.png\" alt=\"McKinney\" data-no-lazy=\"1\" \/>\n                            \n                                McKinney                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2017\/04\/mma-e1493149790613.png\" alt=\"MMA\" data-no-lazy=\"1\" \/>\n                            \n                                MMA                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2017\/04\/ipsos-logo.png\" alt=\"ipsos\" data-no-lazy=\"1\" \/>\n                            \n                                ipsos                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2017\/04\/merck.png\" alt=\"Merck\" data-no-lazy=\"1\" \/>\n                            \n                                Merck                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2017\/04\/the-weather-company.png\" alt=\"the weather company\" data-no-lazy=\"1\" \/>\n                            \n                                the weather company                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2017\/04\/the-weather-channel.png\" alt=\"TheWeather Channel\" data-no-lazy=\"1\" \/>\n                            \n                                TheWeather Channel                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2017\/04\/weather-underground-logo.png\" alt=\"Weather Underground\" data-no-lazy=\"1\" \/>\n                            \n                                Weather Underground                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2017\/12\/nestle-logo.png\" alt=\"Nestle\" data-no-lazy=\"1\" \/>\n                            \n                                Nestle                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2017\/12\/conagra.png\" alt=\"Conagra\" data-no-lazy=\"1\" \/>\n                            \n                                Conagra                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2018\/01\/coats-logo.png\" alt=\"Coats\" data-no-lazy=\"1\" \/>\n                            \n                                Coats                            \n\t<h2>\u201cLPA\u2019s experience eclipses anyone else I could have hired for Brand Architecture.\u201d<\/h2>\n<p>\u2013 VP F&amp;B<\/p>\n\t\t<h2>\n\t\t\tPartners\n\t\t<\/h2>\n\t\t<p>At times, we seek out like-minded partners to help you reach your goals. No obligations or arrangements that would compromise the work \u2013 just A-level organizations we trust and know can deliver, including:<\/p>\t\n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2017\/04\/accupoll-research.png\" alt=\"Acupoll\" data-no-lazy=\"1\" \/>\n                            \n                                Acupoll                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2019\/09\/snap-logo_350x200.png\" alt=\"Snap Advertising\" data-no-lazy=\"1\" \/>\n                            \n                                Snap Advertising                            \n                                            <img decoding=\"async\" src=\"https:\/\/leonorapolonsky.com\/wp-content\/uploads\/2019\/09\/4site-logo-1.png\" alt=\"4SITE\" data-no-lazy=\"1\" \/>\n                            \n                                4SITE                            \n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2403,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-22","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/csmhosted.com\/lpa_archive\/index.php?rest_route=\/wp\/v2\/pages\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/csmhosted.com\/lpa_archive\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/csmhosted.com\/lpa_archive\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/csmhosted.com\/lpa_archive\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/csmhosted.com\/lpa_archive\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22"}],"version-history":[{"count":0,"href":"https:\/\/csmhosted.com\/lpa_archive\/index.php?rest_route=\/wp\/v2\/pages\/22\/revisions"}],"wp:attachment":[{"href":"https:\/\/csmhosted.com\/lpa_archive\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}